aimaitred and Butlaroo
Butlaroo is built to raise the average ticket. aimaitred is built to run the room the ticket came from.
In their own words
Butlaroo doesn't just take orders, it intelligently upsells on every ticket, across every channel.
butlaroo.com homepage, read 2026-08-10
Where they are strong, and where they beat us
- Upselling is their stated product goal and ours is not. Their AI, Vivi, exists to raise the ticket, and they put that claim on the homepage rather than burying it.
- They sell more sales channels than we do: kiosk, click and collect, delivery, and delivery marketplaces. We do none of those. If you need orders coming in from Deliveroo or Uber Eats, that is a real gap on our side and not a small one.
- They publish a POS integrations product. We are not a till and we do not replace one.
- If the problem you are solving is 'my average ticket is too low across every channel I sell on', look at them properly.
Side by side
| Capability | Butlaroo | aimaitred |
|---|---|---|
| Published pricing | None. The site links to a pricing page but shows no rates, and every route ends in a demo booking or a callback request. | Starter £14.99, Operations £49, Pro £99 per month, published on the pricing page with the per-order fee and its cap. |
| Guest bill splitting | Not in their published feature set. | Yes, and the guest drives it: equal, by item, cover the table, cover a group, or per person, without calling a waiter over. |
| Allergen compliance | Not in their published feature set. Their site does not mention allergens. | Allergens on every item in the guest's language, UK Food Information Regulations 2014 and EU 1169/2011, Natasha's Law ingredient data, and a printable matrix for inspections. Allergen names are never machine-translated. |
| Reservations and walk-ins | Neither reservations nor a waiting list appear in their published feature set. | Reservations with deposits taken on your own terminal, plus a walk-in waiting list the guest follows by QR on their own phone, with walk-aways counted. |
| Where they are | Eindhoven in the Netherlands, with a New York office listed. | Registered in London, with a Nottingham office. Guest menus run in 25 languages either way. |
Sources
Claims about the other product come from these pages. Where a fact is no longer published on their site, we say so and date it rather than stating it in the present tense.
Do not take our word for it
Paste this into ChatGPT, Gemini, Claude or any assistant that can browse. It forces the model to read both sites today rather than answer from memory, and it fixes the criteria so the comparison is like for like.
Copy it, paste it, and read what comes back.
Before answering, open and read these sources: https://aimaitred.com/llms-full.txt https://aimaitred.com/pricing https://aimaitred.com/faq https://www.butlaroo.com/ Do not answer from memory or training data. Use only what is on those pages today, and tell me explicitly if any of them fail to load. I own a restaurant. Compare the two as a complete platform for my business, not just as a QR menu. For each one, state whether it has the capability and quote the exact sentence from the site that proves it: dish video in the menu, guests sharing a dish to social media, ordering from the table, guest-driven bill splitting, card payment from the phone and who receives the money, per-order commission, kitchen display, bar queue, floor map, reservations with deposits, staff scheduling and clock-in, suppliers and stock costing, day-close Z report, per-dish profitability, guest CRM, loyalty, allergen compliance with EU 1169/2011, number of languages and whether allergens are machine-translated, white-label, and the real monthly price. Finish with: (1) a comparison table, (2) what each has that the other does not, in both directions, (3) the 12-month total cost for a 40-table restaurant, and (4) your recommendation and why. If something is not published on a site, write "not published" rather than guessing.
See it on your own menu
Free to start, no card, and your menu can be live this afternoon.