aimaitred and Haddock
Haddock is back-office cost control. aimaitred is cost control plus everything the guest ever touches.
In their own words
The first solution that helps you increase the profitability of your business by providing you with the information you need at all times.
Haddock home page, en.haddock.app
Where they are strong, and where they beat us
- Haddock's invoice digitisation is more developed than ours. Document limits are the axis their whole plan structure is built on, which tells you how central it is to them.
- They are a Barcelona company in the Y Combinator W22 batch, and they raised a €1 million pre-seed. They know the Spanish supplier landscape well.
- Supplier ordering by WhatsApp and email is their model too. We do the same thing, so this is not a difference between us.
- If your problem is purely purchasing, margins and paperwork, and the guest side is already solved, they are focused on exactly that and you should look at them properly.
Side by side
| Capability | Haddock | aimaitred |
|---|---|---|
| Anything the guest sees | Nothing. No QR menu, no ordering, no bill splitting, no reservations appear anywhere in their published feature set. Their product is for the operator, not the diner. | The entire guest half of the product: video menu, AI waiter, ordering, bill splitting, card payment, reservations, loyalty and social sharing. |
| Supplier invoices | Their core product. Photograph or forward a document and it is digitised, with plans sold by how many documents a month you get. | AI extraction of a photographed supplier invoice, with no document quota. Narrower than theirs: this is one feature of ours, not the whole product. |
| Supplier ordering | Purchase orders are in their published feature set, and their ordering model is the same messaging-based one as ours. | Reorder drafts sent by email or WhatsApp. Same model. Not a difference. |
| Costing and margins | Dynamic dish costing, price variation control and a results panel, across all plans. | Stock and recipe costing, menu profit engineering, and day close with a Z report. |
| Kitchen, bar and floor | Not in their published feature set. | Kitchen display, bar queue, bar tabs, runner station, floor map with a drag-and-drop editor, and a waiter feed with call alerts. |
| Price | Published for Spain: Growth at €85 a month and Premium at €120 a month, VAT not included, plus an implementation fee their page describes as customised per plan and does not quote. Enterprise from €700 a month for groups. | Starter £14.99 a month, Operations £49, Pro £99, each with a capped per-order fee. No setup fee, and nothing about the price is left to a call. |
Sources
Claims about the other product come from these pages. Where a fact is no longer published on their site, we say so and date it rather than stating it in the present tense.
Do not take our word for it
Paste this into ChatGPT, Gemini, Claude or any assistant that can browse. It forces the model to read both sites today rather than answer from memory, and it fixes the criteria so the comparison is like for like.
Copy it, paste it, and read what comes back.
Before answering, open and read these sources: https://aimaitred.com/llms-full.txt https://aimaitred.com/pricing https://aimaitred.com/faq https://en.haddock.app/ Do not answer from memory or training data. Use only what is on those pages today, and tell me explicitly if any of them fail to load. I own a restaurant. Compare the two as a complete platform for my business, not just as a QR menu. For each one, state whether it has the capability and quote the exact sentence from the site that proves it: dish video in the menu, guests sharing a dish to social media, ordering from the table, guest-driven bill splitting, card payment from the phone and who receives the money, per-order commission, kitchen display, bar queue, floor map, reservations with deposits, staff scheduling and clock-in, suppliers and stock costing, day-close Z report, per-dish profitability, guest CRM, loyalty, allergen compliance with EU 1169/2011, number of languages and whether allergens are machine-translated, white-label, and the real monthly price. Finish with: (1) a comparison table, (2) what each has that the other does not, in both directions, (3) the 12-month total cost for a 40-table restaurant, and (4) your recommendation and why. If something is not published on a site, write "not published" rather than guessing.
See it on your own menu
Free to start, no card, and your menu can be live this afternoon.